Automobili Lamborghini has announced the grand opening of a new retail space in Philadelphia, Pennsylvania, after achieving record sales and turnover in 2022. The new showroom will offer an elevated experience for customers, especially during the brand’s transition into a new era of electrified vehicles.
With 9,233 cars delivered globally in 2022, Lamborghini had its best year in terms of sales and turnover, with 2,721 cars delivered to the U.S., the largest single market. Turnover reached 2.38 billion euros for the first time ever, with a best-in-class operating margin of 25.9 percent.
“The opening of Lamborghini Philadelphia is a significant milestone for us,” said Dealer Principal Robert DiStanislao. “This new location allows us to provide the extraordinary service consistent with the Lamborghini experience.”
The 11,040 square-foot retail space features a 360-degree client experience representative of the brand’s cutting-edge style, characterized by polygons, sharp forms, and a diffusion of light and color. An Ad Personam customization room featuring the brand’s bespoke offerings gives clients the ability to physically touch and play with combinations of colors and materials, including soft leathers and the appearance of carbon fiber. Collezione and Accessori Originali fashion offerings also add to the customer experience for those visiting the showroom.
The Philadelphia showroom will showcase Lamborghini’s latest supercars, including the V10-powered Huracán Tecnica, off-road Huracán Sterrato, and two new Urus Super SUV models – the high-performance Urus Performante and the powerful yet refined Urus S. The Urus Performante made an appearance at the Philadelphia reception, with a top speed of 190 mph and an acceleration of 0-62 mph in 3.3 seconds. Customers have begun taking deliveries at a suggested retail price of $260,676 USD.
This new location comes at a critical time for Lamborghini, as the brand celebrates its 60th anniversary in 2023 and enters the second phase of the Direzione Cor Tauri investment program. As the first step in phase two of this new electric era, Lamborghini launched its first High Performance Electrified Vehicle (HPEV), the Revuelto, in March. The Revuelto is a hybrid plug-in that delivers more than 1000 CV in total and combines the power of a new 6.5-liter V12 mid-engine with three electric motors and an 8-speed dual-clutch transmission. It also offers three new drive modes: Recharge, Hybrid, and Performance, for a total of 13 dynamic settings.
“Following the best year in terms of sales and turnover in 2022, Lamborghini continues to make significant strides forward both in the retail space and with the world premiere of the Revuelto, our first High Performance Electrified Vehicle,” said Automobili Lamborghini Chairman and CEO Stephan Winkelmann. “With demand for Lamborghini vehicles at an all-time high, the new Philadelphia showroom is poised to better support and provide a further elevated experience for our customers.”
The luxury automotive market has been rapidly changing in recent years, with a growing focus on sustainability and electrification. As a brand known for its high-performance gasoline-powered vehicles, Lamborghini’s move into the electric era marks an exciting new chapter in its history. The brand’s success in 2022, despite the challenges presented by the global pandemic, is a testament to the loyalty of its customers and the appeal of its iconic supercars. With the opening of its new retail space in Philadelphia, Lamborghini is further solidifying its presence in the U.S. market, which remains its largest single market globally. The brand’s latest storefront will showcase its latest models, including the V10-powered Huracán Tecnica and off-road Huracán Sterrato, as well as its two new Urus Super SUV models – the high-performance Urus Performante and the powerful yet refined Urus S.