Audi integrates store for apps

Audi has partnered with Volkswagen subsidiary CARIAD to bring an app store to its selected models with the MIB 3 infotainment toolkit. The app store will enable customers to directly access third-party apps through the MMI in their vehicles, without the need for a detour through their smartphones.

An Innovative Digital Ecosystem

Customers can access the store via a separate MMI tile and download apps in various categories, such as music, video, gaming, navigation, productivity, weather, and news. Amazon’s Alexa has also been available in Audi models since 2019, with access to new features, such as an improved graphical interface, from this summer.

Convenient Billing and Availability

A data link is required to use the third-party apps, which will be billed conveniently via data volume for European Audi owners. The app store will be available in selected models with the latest MIB 3 software cluster from June, such as the Audi A3, A4/A5, Q5, A6/A7, A8, Q8 e-tron, and Audi e-tron GT. The third-party apps will not be available on vehicles with an earlier date of production.

A Shared Path for Success

Audi uses the bundled knowledge and synergies within the Volkswagen Group to ensure the success of complex digital systems, such as the new store for apps. CARIAD, the group’s software company, is developing the technology stack for automated and connected driving, driver assistance systems, a standardized infotainment platform, and a new digital ecosystem centered around the car.