Samsung Electronics Co., Ltd. has launched its latest TV line-up with advanced features and sustainability initiatives that are expected to drive the company’s growth. The new range of premium screens includes Neo QLED and OLED models, both delivering top-notch picture quality and stunning designs, alongside seamless connectivity and captivating sound. With the addition of new screen experiences and services like Samsung TV Plus and Gaming Hub, Samsung aims to provide consumers with an unparalleled level of wow factors while reducing its environmental impact.
Samsung’s commitment to providing consumers with premium viewing experiences and user-focused design has paid off, as the company has topped the global TV market for the 17th consecutive year in 2022. The latest Neo QLED models provide an exceptional viewing experience with 8K quality, and AI remastering that can improve the audio of low-quality recordings. Samsung Q-Symphony technology allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.
The Samsung OLED range has also received a variety of upgrades, combining the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Object Tracking Sound+. The TV analyses the content and delivers sound that tracks what’s happening on the screen, making audio more engaging.
Samsung’s sustainability goals are also evident in the launch of the third-generation SolarCell remote, which is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV, allowing them to monitor and control their energy usage and patterns.
Besides its sustainability initiatives, Samsung’s new TV range is packed with connectivity features that make life more convenient for consumers. All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands, allowing your existing favorite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.
Samsung’s latest TV range is designed to provide an immersive viewing experience for consumers, with features that work for them, and a commitment to sustainability. With its advanced technology and user-focused design, Samsung is poised to take on the competition in the global TV market and drive its growth forward.