Samsung Electronics has announced the global launch of its Bespoke Top-Mounted Freezer (TMF) refrigerator, a stylish and energy-efficient appliance that incorporates the latest freshness technologies. The refrigerator will be available first in Thailand from late March, with plans to expand to other regions by the end of the year.
According to Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics, customers today expect appliances to go beyond their basic functions. With the Bespoke TMF refrigerator, users can store their food at peak freshness, save energy, and enhance their living space’s beauty with a wide range of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+, and SpaceMax™.
The Bespoke TMF refrigerator features a flexible design that allows customers to choose from a range of Bespoke colors and finishes to match their kitchen’s aesthetics. The modern flat door design offers streamlined recessed handles, giving the refrigerator a sleek and contemporary look that fits in seamlessly with existing kitchen furniture. The Bespoke TMF refrigerator comes with a clean black, clean navy, clean peach, clean pink, clean vanilla, or clean white glass texture, while cotta textures in metal charcoal, metal pink, and metal white offer a warm, matte finish of baked terracotta.
The refrigerator’s SmartThings Energy’s AI Energy Mode keeps track of usage patterns and power consumption, providing useful insights through the SmartThings app to help users save energy proactively. Users can monitor consumption cost estimates and view usage statistics on a daily, weekly, or monthly basis, and if an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7% with just the press of a button.
The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct modes of refrigeration, allowing users to store different types of food efficiently and optimally. The fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish, and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.
The Bespoke TMF refrigerator also comes with SpaceMax™ technology, which uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.