Nissan’s Past, Present And Future Go On Show In The Heart Of Tokyo – Sep 29, 2016– Tokyo, Japan (Techreleased) – Nissan Crossing, a new Nissan brand gallery, has opened its doors to the public in Tokyo’s prestigious Ginza district.
Occupying the first and second floors of Ginza Place—a recently renovated central Tokyo landmark—Nissan Crossing was conceived with the goal of bringing Intelligent Mobility, the company’s vision for the future of the relationship between cars and people, to visitors from around the world.
The new gallery provides an enhanced customer experience, and is equipped with state-of-the-art technologies and world-leading features.
The Virtual Façade—an innovative exterior display composed of LED lights embedded in glass surfaces along the upper floor of Nissan Crossing—ensures that the venue stands out when viewed from the street. The façade’s lights change color organically, with two initial display modes available: in Façade Mode, the display will loosely mirror the exterior of the rest of the building, while Artist Mode was created through a collaboration with renowned designer Yugo Nakamura.
The Cylinder, a round display area located in the building’s main entrance on the ground floor features both cutting-edge concept cars and rare heritage vehicles. The Spiral Stage, a display stage on the upper floor, sits beneath a spiral-shaped ceiling, with intelligent lighting uniquely enhancing the appeal of the vehicles on display.
Nissan’s Intelligent Mobility blueprint has pride of place on the venue’s Central Stage. Models on show represent current and future innovations, including the revolutionary IDS Concept and the LEAF, the world’s best-selling electric vehicle. A large LED screen has been set above the stage to share Nissan’s vision for a new relationship between cars, people and society, while the stage itself will be used for presentations several times a day. In a nearby theater area, guests can watch exciting videos on a high-definition LED monitor featuring a surround-sound system.
Past, present and future meet at the Interactive Wall, a widescreen touch display loaded with diverse content ranging from Nissan’s history to the future of mobility. Simply by touching the screen, visitors can discover the company’s commitment to innovation through the ages, seamlessly transitioning from great cars and motor races of the past to upcoming technological innovations.
Nearby, the 360-degree VR Racing simulator lets visitors experience the exhilarating performance of the Nissan GT-R supercar as if they were actually in the driver’s seat. Budding racers can take a high-octane spin on some of the circuits used for world’s most challenging endurance and touring car races.
The Cylinder Top display area houses a one-of-a-kind artwork created with a Nissan LEAF. Imagined and produced by avant-garde artist Kohei Nawa, who is known for his multi-medium collaborations with artists around the world, the piece explores new possibilities for cars and brands.