Apr 18, 2013– Woking, UK (Techreleased) – The key to the performance for the McLaren P1™ is aerodynamics, and a new web experience, previewed by the ‘Designed by Air’ short film, is the first chapter of a two part series telling the extraordinary story behind the design of the McLaren P1™.
The experience takes participants on a journey as the car is born from raw metallic and carbon elements and is crafted by airflow. The story evolves to unveil the McLaren P1™ within the wind tunnel highlighting the aerodynamic focus of the car’s design.
Expanding into further sections the experience will reveal an interactive 3D model of the McLaren P1™ with further information about the finely honed aerodynamic features. The programme also showcases the McLaren P1™ in simulated urban, alpine, highway and track environments, detailing how the active aerodynamic systems adjust and adapt to deliver optimum performance for differing driving conditions.