BMW Unveils Exclusive BMW Concept Touring Coupé at Concorso d'Eleganza Villa d'Este 2023

In a grand ceremony at the prestigious Concorso d’Eleganza Villa d’Este, BMW presented the world premiere of its much-anticipated BMW Concept Touring Coupé. This one-of-a-kind sports car, developed for exclusive production, continues the legacy of legendary BMW classics, symbolizing the timeless freedom and joy of traveling together.

The BMW Concept Touring Coupé reimagines the traditional body shape of an elegant sports car, introducing a striking shooting brake concept. With its sculpted rear end, athletic shoulders, and solid stance, the vehicle’s design exudes sporty elegance, captivating the attention of enthusiasts and onlookers alike.

Step inside, and the craftsmanship at the highest level welcomes you. The interior of the BMW Concept Touring Coupé boasts precisely crafted leather surfaces from the renowned Italian manufacturer, Poltrona Frau. These luxurious materials create an ambience of opulence and refinement, ensuring a comfortable and memorable driving experience. The compartment behind the seats offers ample storage space for luggage, perfect for those spontaneous trips. The luggage itself is exclusively custom-made by the esteemed Schedoni leather workshop in Modena, perfectly complementing the vehicle’s elegance.

The BMW Concept Touring Coupé pays homage to the timeless fascination of the automobile, taking its place among classic motors from automotive history that have brought joy to countless owners and admirers for decades. The Concorso d’Eleganza Villa d’Este serves as the perfect backdrop for this historical tribute, as the car is showcased in Cernobbio, Italy, surrounded by automotive icons.

Domagoj Dukec, the head of BMW Design, expressed his enthusiasm for the BMW Concept Touring Coupé, stating, “The BMW Concept Touring Coupé celebrates the original Sheer Driving Pleasure. A highly emotional vehicle like this shows that the passion for everything that goes into driving pleasure has been essential through the ages and will be for the future.”

This extraordinary vehicle seamlessly blends a body concept steeped in tradition with the cutting-edge technology of a modern-day sports car. Its proportions and name pay homage to the iconic BMW 328 Touring Coupé, which triumphed in the historic Mille Miglia endurance race back in 1940. The shooting-brake concept, reminiscent of the BMW 02 Series models from the early 1970s, further enhances the car’s sporty character. The rear and interior styling elements are inspired by the model inscription of the historic predecessor, adding a touch of nostalgia to this contemporary masterpiece.

Powering the BMW Concept Touring Coupé is the brand’s signature six-cylinder in-line engine, known for its performance and refinement. This powertrain perfectly embodies the pure and unadulterated Sheer Driving Pleasure that BMW is renowned for, promising an exhilarating experience behind the wheel.

The exterior design of the BMW Concept Touring Coupé mesmerizes with its striking proportions and exclusive details. The sculpted rear end, flowing contours, and defined body surfaces emphasize the car’s athletic shoulders

and give it a commanding presence on the road. The flat rear window adds a touch of sleekness, while the seamless merger of the roof contours with the rear side panels accentuates its dynamic profile.

When viewed from the side, the shooting brake proportions are unmistakable, a characteristic BMW interpretation of this unique body style. The elongated side window graphic, along with the iconic Hofmeister kink and flared rear wheel arches, contribute to the car’s sporty elegance and aerodynamic prowess.

To enhance its visual appeal, the BMW Concept Touring Coupé showcases a bespoke exterior paintwork called Sparkling Lario. This exclusive color, with embedded flakes of blue glass, creates a captivating sense of depth. Silver-bronze accents and the specially designed BMW kidney grille with longitudinal bars further emphasize the vehicle’s distinctive character. Completing the exterior package are the 20-inch front and 21-inch rear alloy wheels, featuring a 20-spoke radial design with intricate detailing and discreet gold-colored surfaces, exuding an air of elegance and athleticism.

Step inside the BMW Concept Touring Coupé, and you’ll be greeted by an interior that exemplifies craftsmanship at its finest. The driver-oriented cockpit embodies BMW’s commitment to providing an immersive driving experience. Every detail, from the choice of materials to the color scheme and workmanship, has been carefully considered. Italian leather workshop Poltrona Frau delivers a luxurious bi-color option, dividing the interior into two distinct color segments. The upper section features a dark brown tone, promoting focus and concentration during driving, while the lower section boasts a light saddle brown color, creating a warm and inviting atmosphere.

The interior design showcases meticulous attention to detail and traditional craftsmanship. Precise perforations on the leather surfaces add a touch of sophistication, while braided leather straps for the seat valences and slide bar exemplify the artisanal character of the car. The result is a harmonious blend of traditional craftsmanship and modern design principles, creating a truly exceptional interior space.

Complementing the interior, the custom-made luggage set, exclusively designed by the esteemed Schedoni leather workshop in Modena, exemplifies the same level of quality and attention to detail. The set includes two large and one small weekender bags, along with a garment bag, all meticulously coordinated with the vehicle’s interior.

In conclusion, the world premiere of the BMW Concept Touring Coupé at the Concorso d’Eleganza Villa d’Este 2023 showcases a masterpiece that pays homage to the timeless fascination of automobiles. With its exclusive design, exceptional craftsmanship, and powerful performance, this one-of-a-kind vehicle embodies the essence of Sheer Driving Pleasure. The BMW Concept Touring Coupé is a true testament to BMW’s dedication to creating unforgettable driving experiences for enthusiasts around the globe.