BMW of North America has reported its Q1 2023 sales results for the BMW and MINI brands in the US, showing a strong performance in the first quarter of the year. With the rise of electric vehicles, the company’s sales of electric vehicles accounted for 8% of total US sales in the first quarter.
BMW brand sales in the US showed an 11.9% increase from the same period in 2022, with a total of 82,466 vehicles sold. BMW currently offers three fully electric models in the US, the BMW iX Sports Activity Vehicle, the BMW i4, and the BMW i7 Sedan. The first fully electric BMW i5 will arrive later this year, expanding the company’s electric vehicle lineup.
BMW also offers plug-in hybrid electric variants of some of its most popular models, including the BMW X5 xDrive45e, BMW 330e, and BMW 530e. The plug-in hybrid electric BMW XM Sports Activity Vehicle has also recently begun arriving in showrooms.
In the first quarter of 2023, BMW sold 6,588 battery electric vehicles, accounting for 8% of total US sales. Furthermore, electrified vehicles, including both battery electric and plug-in hybrid electric, accounted for nearly 17% of US sales this quarter.
The CEO of BMW of North America, Sebastian Mackensen, expressed his happiness at the momentum of 2022 carrying over into the start of 2023. He is confident that sales of fully electric vehicles will continue to grow as the company’s electric vehicle lineup expands. Additionally, BMW will continue to offer a variety of drivetrains, including electric and hybrid, as well as US-built Sports Activity Vehicles, sedans, and new products from BMW M.
The MINI brand also saw an increase in sales in the first quarter of 2023, with a total of 7,284 vehicles sold, which is a 5.9% increase from the same period in 2022. The sales reported in the figures include BMW passenger cars and light trucks, as well as MINI passenger cars, and occurred between January 4, 2023, and March 31, 2023.
As the electric vehicle market continues to grow and evolve, BMW has been investing in its electric vehicle lineup, offering a variety of models to meet different customer needs. The company has also been working to develop its charging infrastructure to make it easier for customers to charge their electric vehicles.
BMW is also committed to sustainability and reducing its carbon footprint. The company has set a goal to reduce its CO2 emissions per vehicle produced by 80% by 2030 compared to 2019 levels. To achieve this goal, BMW plans to increase the share of electric vehicles in its sales mix to at least 50% by 2030.
In conclusion, BMW of North America has reported strong Q1 2023 sales results in the US, with an 11.9% increase in BMW brand sales and a rise in electric vehicle sales, accounting for 8% of total US sales. With the expansion of its electric vehicle lineup and commitment to sustainability, BMW is well-positioned to continue its success in the electric vehicle market.