Toyota has launched its latest version of the popular Prius hybrid, and it comes with a complete transformation. The new 2023 model boasts a sporty design with a reimagined interior and an amped-up hybrid powertrain. With a sleek new exterior, the new Prius is built for style, performance, and efficiency.
The Prius has been known for its excellent fuel efficiency, and the new model takes it to the next level. The 2023 Prius is the most fuel-efficient Prius ever, with a manufacturer rating of up to 57 MPG combined. This is made possible by the enhanced hybrid powertrain that delivers up to 196hp, a 60% increase from prior generations.
The Prius Prime, the plug-in hybrid version of the Prius, is also getting a significant upgrade with an estimated all-electric range of up to 44 miles, a 75% increase from prior generations. The Prius Prime’s hybrid mode fuel efficiency is also impressive, with a manufacturer-estimated 52 combined MPG.
The new Prius comes in three grades: LE, XLE, and Limited, while the Prius Prime comes in SE, XSE, and XSE Premium grades. The new Prius features a sporty, coupe-inspired shape with a sleek silhouette, low roofline, smooth body panels, and widened rear. The available 19-inch wheels and ambient lighting complete the sporty design. The interior is modern, with high-tech displays and a clean design.
The new Prius also comes with the latest technology, including the Toyota Audio Multimedia system, which is standard across all grades. The system features an available 12.3-inch touchscreen and JBL Premium Audio. The Prius Prime has a new Traffic Jam Assist technology that helps drivers in stop-and-go traffic.
Toyota is committed to carbon neutrality, and the new Prius is part of its portfolio approach to achieving this goal. Toyota has eleven hybrids, two plug-in hybrids, a new bZ4X battery-electric vehicle, and the zero-emission hydrogen fuel cell technology Mirai. Toyota’s goal is to provide all customers with exciting and affordable options to join the Beyond Zero mission to reduce carbon emissions as much as possible.
As a symbol of this commitment, the new 2023 Prius will be the first Toyota vehicle to wear a new “Beyond Zero” badge, representing Toyota’s effort to achieve carbon neutrality in its products, manufacturing, and beyond. The badge will also be featured on other upcoming Toyota models.
The Prius has been a popular choice for environmentally conscious drivers, and the new model is sure to continue that trend. The Prius is also a popular choice for those who want to save money on gas while still having a stylish and practical vehicle. With its sleek design, advanced technology, and enhanced hybrid powertrain, the new Prius is the hybrid reborn without compromise.
The new Prius comes well-equipped at a starting manufacturer suggested retail price (MSRP) of $27,450 for the Prius LE grade. The Prius Prime SE grade starts at an MSRP of $32,350, excluding the Dealer Process and Handling fee. The Prius arrived at Toyota dealerships in early 2023, and the Prius Prime is expected to be available this May, offering customers even more choices for hybrid vehicles. The 2023 Toyota Prius offers a complete redesign, including a sporty new exterior design and a reimagined interior, making it a more stylish, efficient, and powerful hybrid vehicle.
