Dec 27, 2012– Tokyo, Japan (Techreleased) – Toyota Motor Corporation (TMC) announces the launch in Japan today1 of the redesigned “Crown Royal” and “Crown Athlete” sedans. Both will be sold through “Toyota” dealers across Japan.
The original “Crown” debuted in 1955 and established a tradition of trust and peace of mind, and has since evolved into a sedan that leads the premium car market in Japan. Now, the 14th-generation of the Crown revisits its roots while also living up to today’s demands and expectations by providing an exquisite ride and superbly quiet performance. The new Crown series has been designed around the core concept of new innovation, and stands at the front of Toyota’s ongoing efforts to make ever-better cars2 that exceed expectations.
The new Crown series features distinct and dynamic styling that indicates the extent of the redesign. All major components have been updated, including a new 2.5-liter hybrid system that combines high output with high fuel economy, a matured suspension, and new cutting-edge technology and devices such as the Toyota Multi-Operation Touch, which consolidates various vehicle functions into one, convenient, easy-to-operate touch panel.
Monthly Sales Target for Japan: 4,000 units
Assembly Plant: Motomachi Plant, Toyota Motor Corporation