Sony Brings New Level Of Power To Premium Compact Camera Line-Up With Introduction Of The Rx100 Vii July – 31, 2019 Tokyo, Japan – (Techreleased) – Sony today announced a new addition to its award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7). Utilising technologies developed for Sony’s full-frame mirrorless […]
BY Diane MariniPosted On July 31, 2019
Sony Brings New Level Of Power To Premium Compact Camera Line-Up With Introduction Of The Rx100 Vii July – 31, 2019 Tokyo, Japan – (Techreleased) – Sony today announced a new addition to its award-winning series of RX cameras with the launch of the RX100 VII (model DSC-RX100M7). Utilising technologies developed for Sony’s full-frame mirrorless camera Alpha 9, the RX100 VII achieves new levels of performance in a compact camera, in both stills and movie shooting, inspiring the user to feel confident that they are armed with professional-level power in their pocket for spontaneous shooting in everyday life.
New Standard for AF Performance in a Compact Camera
The RX100 VII offers a world leadingv 357 focal-plane phase-detection AF points and 425 contrast-detection AF points. In addition, thanks to a newly optimised lens drive control, world’s fastestv 0.02 secviAF acquisition time is realised. A major leap in AF/AE tracking performance during continuous shooting[xiii] means the camera performs AF/AE calculations up to 60 times per secondii and captures fast moving action at 20fpsiii with AF/AE tracking, ensuring that each moment is shot with swift and accurate focus.
For the first time in a compact camera, the RX100 VII introduces advanced ‘Real-time Tracking’ and ‘Real-time Eye AF’ capabilities. ‘Real-time Tracking’ utilises Sony’s latest algorithm including artificial intelligence-based object recognition to ensure that subjects can be captured with excellent accuracy, even via the touch panel on the rear screen.
The compact and lightweight characteristics of the RX100 VII (approx. 302g / 102mm x 58mm x 43mm[xv]) mean it can always be carried around and can be mounted in places that larger cameras cannot. But its small factor belies a multitude of pro-level movie-making capabilities perfect for on-the-go shooting such as vlogging:
“The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers,” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “Users will feel the reassurance that that they have the power of an Alpha 9 in their pocket, in compact form, so they can trust this camera in any given situation.”
New Jacket Case for the RX100 Series
Sony has also introduced a new black leather-look body case for the RX100 series(LCJ-RXK) which includes a lens jacket and shoulder strap to protect the camera from bumps and shocks. It provides easy access to the microphone jack and USB terminal which enables charging and image transfers without the need to remove the case.
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