Nov 23, 2012– Sydney, Australia (Techreleased) – Philips is proud to unveil a new range of helpful kitchen tools designed to offer a completely fresh approach to home cooking. Co-created by Jamie Oliver, Jamie’s Tools by Philips | Jamie Oliver have been beautifully crafted to deliver unique, powerful and easy to use products that offer great value for money and less stress in the kitchen.
The Tools will be featured in the new Jamie’s 15 Minute Meals television series and book, in which Jamie demonstrates that in order to create fresh, home-cooked food fast, the right kitchen tools are a must.
For Jamie, being able to create reliable, value-for-money products with a focus on simplicity, brilliant performance and beautiful design was paramount. He explains: “For me, it’s about encouraging more people to enjoy cooking and to feel as comfortable and confident as possible using this kit. And, ultimately, I set out to design a range that I would be genuinely happy to have and use in my own kitchen.”
“Every tool has a splash of lovely cornflower blue, the color I chose to match the clean retro shapes we’ve used. This stuff is meant to be shown off, not hidden away in cupboards. They are really easy to use and I can’t wait for people to try them as I truly believe they will help busy families enjoy getting fresh food on the table every day. I really feel we’ve struck gold with these new tools,” said Jamie.
Designed to keep fresh food on the table and fresh cooks in the kitchen, the new tools by Philips Jamie Oliver include a Hand Blender, Food Processor, Blender and Steamer showcasing expert craftsmanship and innovation. Developed with busy families in mind, each product comes with a set of exclusive recipes from Jamie to help you prepare a range of easy, fresh dishes that all the family will love.
For quick and simple 10 minute Ragu, cauliflower cheese soup or cheeky mid-week peach and vanilla Bellini, try the new Hand Blender with an ultra-sharp titanium coated knife and innovative ProMix blending technology – for a truly smooth experience. This handheld appliance can be used directly in your saucepan, pot or a deep roasting tray for the perfect gravy and is brilliant to whip up small portions of anything, from salad dressing to delicious pesto.
For a scrumptious mango and raspberry smoothie, pea, mint and bacon soup, or tasty guacamole to wet everyone’s appetite, try the incredibly easy to use new Blender. Carefully and speedily combining flavors, its ultra-hard titanium coated serrated blades are designed to deliver velvety smooth textures.
For a really nutritious lunch or evening meal, try the new Steamer, which features innovative, scorch safe vent holes in its bain marie, to make Jamie’s white fish with lemon zest, chicken and vegetable gyoza dumplings, and Nicoise salad. Or to really impress your friends and family, try out the steamer’s flavour booster function to cook your food just the way you like it, with herbs and spices added to infuse the steam.
With a variety of accessories including a citrus press for fresh orange juice, a tool to knead dough and a metal double balloon beater for egg whites and cream, the Philips Jamie Oliver Food Processor takes the stress out of all your meal preparation and can help you create anything from a juicy beetroot and apple salad to a simple pasta dough, or even frozen berries and yoghurt thanks to its innovative, serrated knife especially developed to prepare healthy frozen desserts.
The perfect recipe for busy home cooks, the Philips Jamie Oliver range of tools take the hard work out of cooking, helping to make cooking with friends and family a true joy and giving you more time back. With carefully selected recipes to get you started, what better opportunity to treat friends and family to a new range of beautiful home-cooked dishes.
|Philips Jamie Oliver Blender HR2172|
|Philips Jamie Oliver Steamer HD9132|
|Philips Jamie Oliver Food Processor HR7782|
|Philips Jamie Oliver Hand Blender HR1680|
The Philips Jamie Oliver kitchen tools are available now from David Jones and Target stores. For more information on the products and inspiration to create delicious recipes please visit www.philips.com.au.