Feb 18, 2013– Paris, France (Techreleased) – Peugeot 2008, the new urban crossover. With the Peugeot 2008, the Marque capitalises on its expertise acquired with the success of the 3008 Crossover to create an innovative vehicle for the B segment. Set to go on sale in spring 2013, it joins in the dynamic of the offensive successfully initiated by the Peugeot 2008.
Peugeot innovates by designing the first urban crossover that is easy, exciting and brings an enhanced driving experience:
- An innovative cockpit, structured around the small steering wheel, combining high-quality instrumentation and touch screen – as is the strategy for the brands products,
- A dynamic behaviour synonymous with enjoyment, with Peugeot’s ride and handling expertise,
- Freedom to go on mixed terrain due to raised ground clearance, protection and Grip Control.
An international concept
On all continents, the world is changing, becoming more urbanised. The new generation of people love the city as much as they like to escape from it. Dynamic, flexible, they move constantly from one configuration to another life. Regardless of their continent, they are looking for products to enhance their image and enchant their lives.
With this in mind, the brand has developed a specification of ambitious targets. The crossover by Peugeot combines a unique driving experience, with strong design and benefits of use. The challenge was to integrate this DNA design across three geographic areas for a vehicle for a global clientele. The Peugeot 2008 sold in Europe is produced in the factory in Mulhouse (France).