Hyundai Motor Company and Kia Corporation have formed a consortium with 17 industry-leading companies to establish the Hyundai Motor Group Model-Based Development (MBD) Consortium. The main aim of this consortium is to improve the development of advanced Software Defined Vehicles (SDVs) and boost the competitiveness of both companies in vehicle control system development.
The Hyundai Motor Group MBD Consortium includes a total of 19 Korean and international companies, including Hyundai Motor Group affiliates, software development companies, and vehicle controller system developers such as Robert Bosch, Vitesco, HL Mando, dSPACE, MathWorks, SureSoft Tech, Synopsys, IPG Automotive, ETAS, ControlWorks and Vector.
According to Yong Wha Kim, Executive Vice President, and Head of R&D Planning & Coordination Center of Hyundai Motor and Kia, “We aim to accelerate the Software Defined Vehicle transition through standardization and an open development ecosystem with the close collaboration with industry-leading companies. Technology sharing and collaboration derived from the consortium will be the key factor in the enhancement of the software competitiveness. We look forward to providing a more advanced mobility experience to customers through SDV.”
The consortium is divided into a development group for controllers and software product development and a technology group that supports specialized technologies to form a comprehensive collaborative ecosystem. The participants will share technology to enhance their respective competitive edge and to help accelerate the SDV transition by establishing a standardized environment for software development and virtual validation.
Hyundai Motor and Kia plan to build an open SDV development ecosystem supporting technology sharing and cooperation among participating companies and promoting the standardization of the finalized control software development and virtual validation systems from the consortium. The Group hopes to deliver an unprecedented era of mobility through its ‘Unlock the Software Age’ initiative, presenting customers with the freedom of movement and providing innovative user experience through software-connected, safe, and comfortable mobility solutions.
The development of SDVs requires integrated software that controls the various electronics in the vehicle based on domain centralized architecture. In the past, control software had to be implemented to the hardware to be verified and further improved, but the MBD-based model has the advantage of verifying the algorithm through virtual simulation, thus shortening development time while improving quality.
The Hyundai Motor Group MBD Consortium aims to improve investment efficiency in creating software and virtual development solutions and to promote a software-based development system through standardization and sharing of such environments. This will contribute to a more organic integration of both companies’ control software, especially with the contributing factor of standardizing software and virtual development systems.
In 2022, the Group announced a new global strategy to transform all vehicles to SDV by 2025 through the ‘Unlock the Software Age’ initiative. The Group hopes to deliver an unprecedented era of mobility through such an initiative, presenting customers with the freedom of movement and providing innovative user experience through software-connected, safe and comfortable mobility solutions.
The formation of the Hyundai Motor Group MBD Consortium will enable Hyundai Motor and Kia to develop software and virtual development solutions that meet global standards, promote software-based development systems, and enhance investment efficiency. By establishing a standardized environment for software development and virtual validation, the consortium aims to accelerate the transition to SDVs and provide customers with a more advanced mobility experience.
The Hyundai Motor Group MBD Consortium is a significant step towards improving software development and virtual validation systems for SDVs, and it will enhance the competitiveness of Hyundai Motor and Kia in the automotive industry. With the involvement of 17 industry-leading companies, including affiliates of Hyundai Motor Group and software development firms, the consortium aims to promote a software-based development system and standardized environment for software development and virtual validation. By establishing an open SDV development ecosystem that encourages technology sharing and cooperation among participating companies, the consortium hopes to achieve its goal of transforming all vehicles to SDVs by 2025 through the ‘Unlock the Software Age’ initiative. Overall, the Hyundai Motor Group MBD Consortium will contribute to a more advanced mobility experience for customers, presenting them with the freedom of movement and providing innovative user experience through software-connected, safe, and comfortable mobility solutions.
