Customer Loyalty

Your electronics brand may specialize in gadgets, apps and software updates, but it’s still important to show shoppers the humanity behind the devices. While running an ecommerce store online provides many advantages to the modern seller, there’s always a risk of an impersonal shopping experience—unless you work hard at humanizing your ecommerce electronics brand to boost customer loyalty.

Here are five ways to do just that.

Interactive Social Media Presence

Humanizing your online electronics company begins before shoppers ever enter your site. Properly executed, your various social media pages will drive traffic to your site, help you share content with followers and keep your brand top of mind. You’ll accomplish all of these functions and more by letting online users “get to know” the real people behind your business on every platform.

What might this look like in action?

Start by striking up conversations with your audience. Let’s say a buyer received a package from you in the mail and tagged you in a post about it. Take the time to comment on the post, thanking the buyer for their business and reassuring them your team is standing by if they have any questions. You could even offer a small percentage off their next purchase (or a referral code for friends) as a thank you. Wrap up comments and posts like these with employee initials or first names so readers know it’s coming from a human being, as opposed to a chatbot.

Helpful Staff Picks Section

Shoppers often know roughly what they need from a device or an accessory, but are overwhelmed when there are too many options from which to choose. Another dilemma is that shoppers may know they want a certain product, but teeter on the edge of wishfully browsing the product page and actually adding it to their cart. Sometimes it’s challenging for customers to buy electronics online because they must base purchasing decisions off ofphotos and words alone.

Creating a staff picks section on your website taps into the power of authority and social proof. Highlighting tried-and-true winners on your website, along with a paragraph of copy explaining exactly why each product stands out, can make decisions easier for shoppers. Attaching a staff member’s name and photo to each pick, builds rapport with shoppers because they tend to trust insider experts and appreciate the humanness of the recommendation.

Telling a Story with Website Copy

What’s your story? To sell electronics online and do well at it, you’ll need to stand out from your competitors and the dime-a-dozen online stores around the world.Did your online store arise to solve a specific problem? Do you donate a portion of your sales to establish tech infrastructure in developing countries? Do you specialize in highly customizable pieces customers could never find at chain stores? Use your website copy to convey your unique selling proposition.

In addition to hooking readers on your brand with a sentence or two on your homepage, set up an “About Us” tab on your navigation bar so customers are always one click away from learning all about your store’s values.

eCommerce conversions

One of the techniques to improve your eCommerce conversions is known as visual products merchandising is an essential part of running a business with an online presence these days. You have to attract potential clients to your products in much the same way they are attracted to displays when they physically walk into stores to make purchases. A brightly colored display or eye-catching sign helps to make sales conversions during physical shopping trips. On a website, online visual marketing tools like videos and images do the same thing. However, you cannot just display them in a random way. They have to be organized and detailed to capture the attention of their viewers. The visual elements should also be used in conjunction with appropriate text to help your visitors understand your company.

Responsive Customer Service

Shoppers want to feel their questions, comments and critiques are reaching human ears,rather than getting lost in an automated void. Implementing live chat for your online electronics store is a great way to make sure you’re there for the customer every time. Responsive customer support reflects well on your brand. Furthermore, working with customers in real time while they shop can actually boost average order size by 100 to 300 percent.

Humanizing your ecommerce electronics brand to boost customer loyalty is a win-win: customers get an all-around better shopping experience and you’ll see an uptick in sales. You may be selling inanimate devices, but your store should emphasize its staff involvement, social media voice, story, and customer service at every reasonable opportunity.