For webmasters and SEOs, keeping up with what’s happening across the internet is an absolute must. But the internet is a big (virtual) place, and most webmasters have enough on their hands simply monitoring their own websites, let alone keeping a watchful eye on everything that is trending on the world wide web. Enter Google Alerts. Google Alerts is one of the most powerful tools available for webmasters and SEOs. With Google Alerts, webmasters can monitor the internet for the appearance of specific keywords, track any online mentions of their website or business, and follow trending topics on blogs and news services, for example I set an alter “Cube Online Marketing” for any mention of my company. If you’re managing a website, and have yet to tune into Google Alerts, now is the time to see what this free online tool can do for you and your SEO strategies.

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Using Google Alerts to Track Keywords

The strategic use of keywords helps search engines index your online content so that it will show up in a general search for a certain topic. So knowing the right keywords to target is vital. With Google Alerts, you can set up a standard search for certain keywords and phrases that are relevant to your website, and see how often they are appearing in both global and local searches. This can be invaluable in deciding which keywords to target as you produce content for your blog or website.

Using Google Alerts To Monitor Online Content

Content is one of the major driving forces behind a solid SEO strategy, but it can be difficult sometimes to find topics that will be of interest to the public. With Google Alerts, it’s easy for webmasters and SEOs to keep up with trending topics on news feeds, blogs, and industry press releases. All you have to do is enter a search parameter, either a keyword, searchable phrase, or URL, and Google Alerts will search the web for any matching content. Results can be emailed directly to your in box, or can be delivered via an RSS feed. This is a great way for you to see what topics are trending in your industry, and to use those topics as a jumping off point for your own content.

Keeping Track of Your Blog’s Readership

Maintaining a blog doesn’t end with the publication of great content. It’s also necessary to keep track of how that content is being received by your readership, and whether or not it is generating any links or social media shares. With Google Alerts, you can monitor any article that you’ve published on your blog, and see if anyone is discussing it in the online forums, or if they have linked to it in a comment section. This gives you an opportunity to involve yourself an any online conversations about your published content, where you can answer specific questions about you and your business and direct people to your primary website.

About the author:

Leslie writes on Cube SEO about all thing for small business online marketing.