BMW has partnered with boat manufacturer TYDE to introduce a new watercraft called “THE ICON,” offering emission-free mobility on water. The project exemplifies an ecosystem underpinned by a holistic way of thinking that redefines emission-free mobility and includes travel on water alongside transportation on the road.
The design of the innovative watercraft was created in the studio of BMW Group subsidiary Designworks. THE ICON’s development and realization were the responsibility of boat manufacturer TYDE. The many years of experience of the BMW i brand in electric mobility combined with TYDE’s expertise, create a locally emission-free drive system.
Urban conurbations, especially, are in need of new and more sustainable solutions that make sense for the people who live there. “THE ICON” showcases a progressive interpretation of luxury in the form of responsible pleasure. It is a novel concept that sees BMW utilizing existing technologies and knowledge to create an integrated solution offering sustainable premium mobility in urban areas.
Through this collaboration, BMW is demonstrating its commitment to sustainable solutions and emission-free mobility, both on water and on land. The BMW i brand has been a pioneer in electric mobility, and through this partnership, the company aims to expand its expertise and experience to the field of watercraft.
The watercraft was designed with the aim of redefining emission-free mobility and incorporating travel on water alongside transportation on the road. With a future-focused design and locally emission-free drive system, “THE ICON” offers a glimpse into the future of sustainable transportation.
The watercraft’s development and realization were carried out by TYDE, while the design was created in the studio of BMW Group subsidiary Designworks. This collaboration has allowed BMW to utilize its existing technologies and knowledge to create an integrated solution offering sustainable premium mobility in urban areas.
The project also highlights the need for more sustainable solutions that make sense for people who live in urban areas. As urbanization continues to increase, it is essential to develop sustainable mobility solutions that will help reduce the environmental impact of transportation.
BMW’s collaboration with TYDE is a step towards achieving this goal. Through the development of “THE ICON,” BMW has demonstrated its commitment to sustainable solutions and emission-free mobility, both on water and on land.
The watercraft features a future-focused design, which showcases a progressive interpretation of luxury in the form of responsible pleasure. It is a testament to BMW’s dedication to pushing the boundaries of what is possible in the field of sustainable mobility.
The BMW Group is actively involved in the field of urban transport management, working on solutions that will re-imagine urban mobility in a more sustainable form. Through its myriad co-operations with cities, universities, companies, and organizations, and in the areas of politics and society, the BMW Group aims to use innovations to help meet the mobility needs of people while safeguarding the quality of life in urban areas.
The collaboration between BMW and TYDE has resulted in a novel concept, “THE ICON,” which offers emission-free mobility on water. It is a project that showcases a progressive interpretation of luxury in the form of responsible pleasure and highlights the need for more sustainable solutions that make sense for people who live in urban areas. Through this project, BMW has demonstrated its commitment to sustainable solutions and emission-free mobility, both on water and on land.
