Atari Officially Introduces the Atari VCS, Its All-New Video Computer System Inspired By More Than 40 Years Of History.
BY Bruce BrownPosted On March 27, 2018
Atari â€” One of the world’s most iconic consumer brands and interactive entertainment producers, today proudly announces that â€œAtari VCSâ€ is the official name of its new retro-inspired gaming and entertainment platform, previously known by its working title â€œAtaribox.â€ The company also marks this important milestone by sharing the Atari VCS, Classic Joystick and Modern Controller prototypes with press at this weekâ€™s Game Developers Conference in San Francisco, with the objective to reveal the exclusive pre-order date for the Atari VCS during the month of April 2018.
Inspired by the iconic silhouette of the original Atari 2600 Video Computer System, the new Atari VCS has already generated considerable excitement within the gaming community. Its skillful blend of modern lines and reverential details, combined with contemporary content technology and new innovation, has evoked positive reactions from Atari fans both new and old. The Atari VCS will of course serve up lots of classic content, but it is so much more than a â€œretro-box.â€ It is a completely new Atari connected device designed for todayâ€™s living room.
The new Atari VCS logo, like the new hardware itself, combines past and present, and is inspired by Atariâ€™s rich history of progressive graphic design. Countless highly-memorable game logos, illustrations, ads and packages were generated by Atariâ€™s legendary in-house Industrial Design and Graphics department during the 1970â€™s and 80â€™s.
Industrial design and graphics are essential parts of the brandâ€™s DNA and part of what makes every Atari game an adventure for the player. Todayâ€™s Atari design, engineering, software and marketing teams all endeavor to bring similar levels of care and attention to the new VCS. Atari intends its new video computer system to change the way you interact with your TV, just as the original Atari 2600 Video Computer System first did more than 40 years ago.
â€œEvery person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are,â€ explained Michael Arzt, Atari COO of Connected Devices. â€œWith the Atari VCS name, we know how important it is to get everything completely right and thatâ€™s why we briefly paused an imminent launch late last year. It was a difficult decision with the countdown underway, but we werenâ€™t willing to go forward with even one thing out of alignment. We hope that Atariâ€™s fans appreciate our extreme attention to detail and are as excited about the Atari VCS as we are.â€
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