Apple will launch the Apple Store online in India on September 23, offering Apple’s full range of products and support directly to customers across the country for the first time. The new online store will provide customers with the same premium experience found in Apple store locations around the world, delivered by online team members who are ready to offer their expertise. “We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best of Apple at this important time.” The Apple Store online is the most convenient destination to shop for Apple products, with online Apple Specialists available to help with anything from custom-configuring any Mac to setting up new devices. Customers can get advice, receive guidance, and learn about new products directly from Apple, both in English and Hindi. With financing options and an available trade-in program, the Apple Store online offers a range of affordability options. Students can shop for a Mac or iPad with special pricing, and receive discounts on accessories and AppleCare+. In October, customers can expect free online Today at Apple sessions led by local Creative Pros, focused on photography and music. Just in time for the festive season, signature gift wrap and personalized engraving will be available for select products. Engraving of emoji or text in English, Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu will be available for AirPods, and English engraving will be available for iPad and Apple Pencil. For the health and well-being of Apple’s teams, customers, and communities, all orders from the Apple Store online will ship with contactless delivery. Orders that do not require a signature will be left at the customer’s door, and those that do will need only a verbal confirmation from a safe distance instead of a written signature. Apple has been operating in India for more than 20 years, and the company’s ongoing investment and innovation support almost 900,000 jobs across the country. Apple’s App Design and Development Accelerator in Bengaluru has supported thousands of local developers, and today apps created by developers in India have become even more critical to everyday life as people seek to stay engaged and connected from home. Among them are Wysa, an AI-based app that is making it possible for millions of people to get mental wellness support in an affordable and accessible way, and the yoga app YogiFi, which uses computer vision for real-time posture correction and machine learning to curate personalized yoga plans, helping users stay healthy and active from the comfort of their homes. As COVID-19 presents immense challenges and uncertainties for communities across the country, Apple’s teams are supporting local organizations to provide remote learning with study guides and curricula.