Mar 25, 2013– London, UK  (Techreleased) – Samsung Electronics Co., Ltd. announced today that it has partnered with athletic superstar Usain Bolt as it launches its latest compact system camera (CSC), the NX300. The global icon, Bolt, is renowned for his extreme focus and speed, making him the ideal champion for the NX300, which promises an outstanding performance to rival that of the fastest man in the world. Six-time Olympic gold medallist sprinter and owner of three world records, Usain Bolt is widely acknowledged as the best in class and his partnership with Samsung will showcase the parallels between Bolt’s exceptional status and the features of the NX300, through a host of exciting initiatives.


Samsung will be working with the Usain Bolt Foundation to provide photography equipment and lessons to aspiring young photographers. Under the name ‘NX Junior Photographer’, Samsung will help them to achieve their dreams and goals through providing the guidance needed to excel.

Shoot Fast, Share Faster
Like Usain Bolt, the NX300 is super-fast, with its ability to captures life’s most fleeting moments as well as share them instantaneously. Budding photographers can hone in on subjects quickly and easily, even in crowded locations, using the Hybrid Auto Focus (AF) system, allowing users to achieve the most precise, high quality results possible with the push of a button, Need to shoot an action sequence? No problem. The NX300 can shoot up to 8.6 continuous frames per second with its super-fast 1/6000 sec shutter speed to ensure no detail is missed even if the subject of your shot is moving at Bolt’s record breaking pace.

As a keen social media user, Usain Bolt appreciates the importance of keeping family, friends and fans up to date on what he’s up to. The faster than ever Wi-Fi connectivity of the NX300 allows users to instantaneously and directly upload their photos to social networking sites or send them to your smartphone simply and easily with AutoShare function, right from their camera so that your network can share your experiences, as they happen.

Majestic and Chic
Usain Bolt’s global appeal doesn’t just stem from his athletic abilities but is also down to his stylish persona off the track. From walking the catwalks to being guest of honour at the trendiest parties, Bolt understands the importance of combining style and substance. Available in either brown, white or black with a contrasting silver band, the modern yet authentic design of the NX300 makes it a must have for those who value both performance and presentation. Channelling the elegance and authenticity of a traditional, classic camera, the texture and substantial body of the newly renovated design makes it easy to hold and provides a stable base for shooting. Superior performance in a compact body make the NX300 the ideal solution for photographers dedicated to shooting high quality images on the move.