Production and Sales of Pajero Sport Midsize SUV Begins in China – Sep 30, 2013– Tokyo, Japan (Techreleased) – Mitsubishi Motors Corporation (MMC) announced commencement of production and sales of the Pajero Sport midsize SUV at GAC Mitsubishi Motors Co., Ltd. (GMMC)*1, which produces and sells MMC cars in China.

Mitsubishi Pajero Sport
Mitsubishi Pajero Sport

After its founding and start of operation in September 2012, GMMC commenced production of the ASX compact SUV. Besides brisk sales, the GMMC-made ASX has won high acclaim for its safety, taking five stars in C-NCAP’s*2 2013 fiscal year crash tests. To meet highly growing demand for SUVs in the Chinese automobile market and expand sales, GMMC bolsters its lineup with the off-road SUV Pajero Sport.

MMC made the concentration of business resources in emerging markets a major strategic pillar of its JUMP 2013 mid-term business plan which the company announced in January of 2011. MMC will work to strengthen its operations in the world’s largest automobile market by improving and firmly cementing the Mitsubishi Motors brand with production and sales of products that meet the varying needs of Chinese consumers.
*1: A joint venture between Mitsubishi Motors, Mitsubishi Corporation (MC), and Guangzhou Automobile Group (GAC), see below for more information.
*2: China New Car Assessment Program.
[GAC Mitsubishi Motors Outline]
1. Company Name
GAC Mitsubishi Motors Co., Ltd.
2. Head Office
Changsha, Hunan, China
3. Established
September 25, 2012
4. Start of Business
September 25, 2012
5. Capital
CNY 1.7 billion (GAC: 50%, MMC: 33%, MC: 17%)
6. Corporate Officers
Sa Lu, Chairman
Daisuke Tatsumi, President
7. Employees
approximately 2,400 (as of September, 2013)
8. No. of Sales Outlets
115 (as of September, 2013)
9. Production Capacity
50,000 units/year (as of September, 2013)
10. Models Produced
ASX, Pajero (V73), Pajero Sport