Lexus Reimagines Global Flagship Sedan – Sep 27, 2017– Nagoya, Japan (Techreleased) – Lexus’ all-new, fifth generation LS flagship sedan, which will launch in Australia in April 2018, will build on the leading levels of powertrain smoothness, ride quietness, craftsmanship, attention to detail and documented dependability that are famous of the LS nameplate.
The new LS in particular reflects a strong, uniquely Japanese identity and approach to flagship luxury.
“Not only will the LS symbolise the Lexus brand, it will become the definitive new-generation luxury car embodying Japanese tradition and culture,” said Toshio Asahi, chief engineer of the new LS. “As such, this global pinnacle must go far beyond what the world expects from a luxury car.”
Longer, lower, wider and more exciting
Longer and lower than the model it replaces, the all-new LS debuts a strikingly sleek and bold design with a coupe-like silhouette punctuated by the unique Lexus design language. A new driver-centric performance feel stems from building the LS on the company’s all-new global architecture for luxury vehicles (GA-L). This premium rear-wheel drive platform, an extended version of the one used for the stunning new Lexus LC 500 coupe, offers a more dynamic driving experience while further elevating renowned Lexus comfort.
The original Lexus LS won acclaim by anticipating what luxury customers would want, rather than by simply amplifying what established luxury automobile brands offered at the time. In that spirit, the 2018 LS sedan’s spacious cabin, unique appointments, and visionary technology will once again surprise customers by resetting expectations for a global flagship sedan.
“We set previously unheard of targets and resolutely pushed ahead towards these ambitious goals,” said LS chief engineer Asahi. “The customers who are going to want to own a Lexus flagship are already surrounded by luxury on a daily basis – people who have a sharp eye for authenticity to begin with. We wouldn’t turn their heads with a conventional premium product.”
A flagship reborn
The original LS launched the Lexus brand; the all-new 2018 LS is a critical touchstone in advancing the brand’s more dynamic direction. Each generation of LS sedan leading up to the all-new 2018 iteration has advanced the state of luxury, craftsmanship, performance and safety in its own way. The most recent also introduced a far more emotional design and engaging on-road performance, setting the stage for its even more dramatic successor.
To create the 2018 LS, Lexus took the approach of starting from new, reimagining what a flagship sedan should be, as if launching the brand once again. The goal was not to improve on what Lexus has done, but to exceed expectations of global luxury customers.
A common thread through all LS models remains: Omotenashi, the concept of Japanese hospitality. Applied to a luxury vehicle, it means taking care of the driver and passengers, anticipating their needs, attending to their comfort and helping to protect them from hazards.