HP Unleashes the Power of Big Data
HP Unleashes the Power of Big Data

June 04, 2012 – Los Vegas , USA (Techreleased) – HP today announced enhancements to its Information Optimization Solutions portfolio, designed to help organizations capitalize on the explosion of information, including operational, application and machine data.

The extreme volume, variety and velocity of information has placed unprecedented burdens on organizations. According to research conducted on behalf of HP, only 2 percent of business and technology executives said their organizations can deliver the right information at the right time to support the right business outcomes all of the time.(1)

Legacy approaches to information management—which rely on outdated information architectures, infrastructure and analytics—fail to discover the concepts and value found in all forms of information. They also are incapable of cost-effectively scaling and processing the oceans of information collected in unstructured, structured and machine data in real time.

These shortcomings are especially evident in an age when changing customer sentiment plays out over Twitter, YouTube, the web, phone calls and emails, much of which happens outside the enterprise walls. This sentiment also can be tracked in the form of foot traffic picked up by sensors in retail outlets.

HP has been investing in innovation to build out the industry’s most comprehensive Information Optimization Solutions portfolio with unique intellectual property and technologies that solve customers’ challenges with big data. Only HP enables organizations to manage, understand and act on 100 percent of information. This is made possible through new HP Converged Infrastructure solutions, as well as technology from Autonomy and Vertica, both HP companies, and HP data management services.

“Big data presents big opportunities—and challenges—for organizations today,” said Bill Veghte, chief operating officer, HP. “HP’s powerful Information Optimization Solutions deliver the technologies and expertise required to help organizations succeed in this new era—by tackling any data type, source or environment. Whether on premise, in the cloud or hybrid, HP offerings allow organizations to turn big data into growth, opportunity and competitive advantage.”

Managing big data with HP Converged Infrastructure and Apache Hadoop

Many organizations experiencing dramatic information growth are turning to Apache™ Hadoop™, an open-source-distributed data-processing technology, to meet their needs for storing and managing petabytes of information.

HP AppSystem for Apache Hadoop is the industry’s first enterprise-ready appliance that simplifies and speeds deployment while optimizing performance and analysis of extreme scale-out Hadoop workloads. The solution combines HP Converged Infrastructure, common management and advanced integration with Vertica 6 to deliver massive data processing and real-time analytics.

Clients also can find the right solutions to their information-optimization challenges with these new services:

  • The HP Big Data Strategy Workshop enables clients to reduce risk and accelerate decision making by providing a deep understanding of the challenges of big data and available solutions. Clients learn how to align corporate IT and enterprise goals to identify critical success factors and methods for evolving their IT infrastructures to handle big data.
  • The HP Roadmap Service for Apache Hadoop empowers organizations to size and plan the deployment of the Hadoop platform. Taking best practices, experience and organizational considerations into account, the service develops a roadmap that helps drive successful planning and deployment for Hadoop.
  • HP Always On Support Services are available for the new HP AppSystem for Apache Hadoop and reference architectures covering the HP components.

Understand any information, in any location, in any way

With the introduction of Vertica 6, the latest version of the HP Vertica Analytics Platform, companies now have the ability to connect to, analyze and manage any type of information in any location using any interface. The unique Vertica FlexStore architecture delivers a flexible framework for big-data analytics, including advanced integration or federation with Autonomy and Hadoop technology, or any other structured, unstructured or semistructured data source.

As part of the Vertica 6 release, Vertica is expanding its distributed computing framework to include native support for the parallel execution of the advanced R analytics language. With enhanced support for cloud and software-as-a-service (SaaS) implementations, as well as deeper capabilities for mixed workload environments, Vertica 6 is the most robust, comprehensive platform for big-data analytics available.

As part of HP’s strategy to understand 100 percent of an organization’s data, HP announced new capabilities for embedding the Autonomy Intelligent Data Operating Layer (IDOL) 10 engine in each Hadoop node, so users can take advantage of more than 500 HP IDOL functions, including automatic categorization, clustering, eduction and hyperlinking. The combination of Autonomy IDOL and Vertica 6 plus the HP AppSystem for Apache Hadoop, provides customers with an unmatched platform for processing and understanding massive, diverse data sets.

Acting upon insight to develop foresight

Extending its industry-leading digital marketing platform, HP also unveiled a new Autonomy solution,Optimost Clickstream Analytics, providing marketers with a single, consistent view of customer visits, conversions and engagement through ecommerce.

Autonomy Optimost Clickstream Analytics leverages the Vertica Analytics Platform and Autonomy IDOL to provide marketers with access to granular clickstream data, enabling them to aggregate, combine and analyze the information any way they choose.