Casio G-SHOCK Debuts Original Neon Colors – Oct 23, 2013– Dover, USA (Techreleased) – G-SHOCK recognizes the power, and presence of the GA100 this fall with three new neon highlighted watches and one tone-on-tone.

GA100C Collection
GA100C Collection

The bold GA100C men’s watches continue to demonstrate G-Shock’s ability to move seamlessly between fashion and performance, modern aesthetic and perfected functionality. Three of the four GA100C watch models are available this fall in black with accents of neon green (GA100C-1A3) neon pink (GA100C-4A) and neon blue (GA100C-8A). Also on offer is a striking tone-on-tone (GA100C-4A) version with clashing pink accents. Each watch provides the rugged toughness and style that G-SHOCK is known for. A formidable analog and digital watch, the GA100C watches boast an extra-large case keeping in line with today’s trends.

The impressive features of the GA100C Neon models include structured side buttons which have an anti-slip finish and dual-ladder straps for a secure fit. The GA100C Neon G-SHOCK watches include shock-resistance, 200M water resistance, and also have magnetic resistance, (JIS Class Level I magnetic resistance protects against the effects of magnetic fields. Equivalent to ISO Standard 764) and auto LED light with Afterglow. To ensure superior timekeeping, the GA100C utilizes the 48 — City World Time, four daily alarms and a snooze alarm. Additionally, these timepieces are equipped with 1/1000 Second Stopwatch (100Hr) and 24H Countdown Timer. The GA100’s larger size gives it a powerful presence, underscoring its innate toughness. All of this is reinforced by the physical durability of the scratch-resistant mineral crystal.

The Crazy Color Men’s Watch Series in Neon retail for $99 from October at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.