In many ways, the internet is a virtual land of opportunity. Anyone with an internet connection can share their thoughts, become a publisher, study topics in depth or surf the web for any product imaginable. It’s no wonder why so many people take advantage of the ecommerce trend and establish their own online stores.
The internet is packed with products, specials and deals all crying for our attention. How can you stand out from the competition? Because of this, having the product pages on your ecommerce store need to grab viewers’ attention, intrigue and incite action to buy. Believe it or not, ecommerce website builders encourage online store owners to improve their product description pages to better cater to consumer demands.
Below you will find a list of key features necessary for any product page. Don’t delay, make these changes to improve your site, and your sales, today.
Use Big Beautiful Images: It’s true, a picture is worth a thousand words. Use large, eye-grabbing images to show off your products to your customers. Try including multiple angles and points of view. Thinking about including 360-degree images and photos of consumers using or wearing your items. Who is going to buy your product if they can’t see them?
Add a Call to Action: One of the most important things you can do to drive sales is to include a compelling call to action (CTA). Drive you customers to your desired outcome. These could include CTAs such as ‘buy today’‘join our mailing list’ or ‘share with your friends on Facebook.’ After all, the goal of your ecommerce site it to sell products and generate revenue. Most ecommerce website builders will offer different choices of prominent ‘Add to Cart’ buttons. Select the one that best fits with your store theme.
Prioritize Trusted Badges: Have you ever seen icons from the Better Business Bureau, Google or Norton at the bottom of an ecommerce page? These are known as ‘badges’ or ‘trust seals’ which verifies that a website is safe and legitimate; and its importance cannot be over emphasized. According to Forbes, approximately 70 percent of online shoppers in one particular research study abandoned their order because they didn’t trust a transaction! Assure your customers and prevent online fraud by taking advantage of trust seals.
Entice Visitors to Buy: There are plenty of ways to drive visitors to buy your product, especially when they are sitting on the fence. Show price comparisons (It was $19.99, it’s now $7.99. You save 40 percent.), talk about scarcity (Only 3 left) or offer freebies and other perks (Free shipping for orders over $70. Buy now and receive a sticker pack.). What ideas can you come up with?
Allow for Restock Alerts: Sometimes you are going to run out of product. Don’t send away your customers heartbroken. Include an email sign-up option so customers are alerted when their favorite items are back in stock.
Include Customer Reviews& Ratings: Today’s consumers are smart. They understand when they are being marketed to and when they are reading an advertisement. That’s probably why so many customers are interested in reading unbiased reviews from people like them. Be sure to include customer reviews and ratings on every product. Encourage your visitors to share their thoughts and purchases on social media too.
Improve Your FAQ: Make sure you FAQ section is easy to find and even easier to understand. Anticipate your customers’ questions and answer them as fully as possible. Forget the legalese. Just be helpful. Clarify your return policy, include sizing guides for clothes, accessories and shoes and add contact details in case they need to get in touch with you.
Offer Shipping Options: A lack of shipping options can be very restrictive for customers, especially around the holidays. Remember to offer your customers different shipping options. While next day shipping may be more expensive, customers in a time crunch will likely jump to another site if your ecommerce store can’t deliver the goods when they need it.
Cut the Clutter: Ecommerce website builders recommend using clean design elements. Make your online shop more accessible for shoppers. Too much clutter can frustrate visitors and potentially send them to one of your competitors.
We hope this list will help you improve your product page and drive more sales for your online business, but never forget there is always more to learn. Experiment with your site from time to time to see what works best for your customers.
